Programme overview

Information communication technologies (ICT) have brought about great change to the way potential visitors search for and book holidays. There have also been changes to how people, access information about holiday destinations during their stay, and provide feedback and reviews about their experience.

The Digital Tourism Business Framework Project will assist tourism businesses and supporting organisations to adopt new technologies. This will enable them to meet and exceed visitor expectations and become more competitive in the market place as a result. The support available will include:

• ICT diagnostics and assessments;
• Workshops, training and seminars to assist with technological development;
• Development of digital communities and innovative pilots;
• Sharing of knowledge and content.

As a result of this programme, the tourism industry in Wales will be better equipped, through the emerging use of collaborative ICT, to generate, share and distribute tourism content. They will be able to provide potential visitors with the information they require to make a decision and visit Wales. This will result in performance gains and enhanced competitiveness through innovative communities, projects, ICT awareness and maturity.

The vision of the programme is that by end of 2014 Wales’ tourism industry will have moved from relative E business immaturity firmly into the digital age.

To find out more about the programme and the opportunities it offers, contact the Digital Tourism Project team:

via e-mail on: digitaltourism@wales.gsi.gov.uk  

The programme is being delivered under the guidance of a steering group. Further information on the steering group members is available in the related links.