Sir Pryce Pryce-Jones

Sir Pryce Pryce-Jones founded the world’s first mail-order business, in Newtown. From here he sold textiles to customers across the world, including some high profile customers such as Florence Nightingale, Queen Victoria and the royal houses of Europe.

In 1879, buoyed up by the success of his business, he built the red- brick Royal Welsh Warehouse opposite the station in Newtown – today it is owned by the Kays catalogue company. Sir Pryce-Jones was also the first person in Wales to have a telephone installed. This connected his warehouse with his home, Dolerw House just across the river.

One of his most popular items was the Euklisia Rug. This was a combination of rug, shawl, blanket and pillow – which today we know as a sleeping bag.

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