There is definitely more than one way to go about establishing and managing a destination. Creating destination partnerships or fora, setting up destination communication and management systems, engaging the community, and getting people together around an issue like sustainable tourism are all useful ways of developing a coherent picture.
In our Toolbox you will find guidance on how to create a destination partnership, engage with your local community, audit your destination resources, gather visitor feedback and develop a destination action plan
as well as information on sustainable destination development and using a destination management system
Watch some of the videos that we’ve uploaded for you and you will get a flavour of some of these different approaches. You will also find examples of how other places and countries have gone about destination development and management.